Использование эмодзи сильно повышает ctr сниппета как в яндексе так и в гугле. Использовать следует если значок реально в тему страницы. Иначе фильтры и прочие «радости».
Эмодзи по разному отображаются на устройствах, некоторые значки и вовсе могут не отобразиться. На момент написания статьи самый стабильный набор, который отображается во всех браузерах и операционныхсистемах emoji Unicode Version 6.0
😃 Grinning Face with Big Eyes
😄 Grinning Face with Smiling Eyes
😁 Beaming Face with Smiling Eyes
😆 Grinning Squinting Face
😅 Grinning Face with Sweat
😂 Face with Tears of Joy
😉 Winking Face
😊 Smiling Face with Smiling Eyes
😇 Smiling Face with Halo
😍 Smiling Face with Heart-Eyes
😘 Face Blowing a Kiss
😚 Kissing Face with Closed Eyes
😋 Face Savoring Food
😜 Winking Face with Tongue
😝 Squinting Face with Tongue
😐 Neutral Face
😶 Face Without Mouth
😏 Smirking Face
😒 Unamused Face
😌 Relieved Face
😔 Pensive Face
😪 Sleepy Face
😷 Face with Medical Mask
😵 Dizzy Face
😎 Smiling Face with Sunglasses
😲 Astonished Face
😳 Flushed Face
😨 Fearful Face
😰 Anxious Face with Sweat
😥 Sad but Relieved Face
😢 Crying Face
😭 Loudly Crying Face
😱 Face Screaming in Fear
😖 Confounded Face
😣 Persevering Face
😞 Disappointed Face
😓 Downcast Face with Sweat
😩 Weary Face
😫 Tired Face
😤 Face with Steam From Nose
😡 Pouting Face
😠 Angry Face
😈 Smiling Face with Horns
👿 Angry Face with Horns
💀 Skull
💩 Pile of Poo
👹 Ogre
👺 Goblin
👻 Ghost
👽 Alien
👾 Alien Monster
😺 Grinning Cat
😸 Grinning Cat with Smiling Eyes
😹 Cat with Tears of Joy
😻 Smiling Cat with Heart-Eyes
😼 Cat with Wry Smile
😽 Kissing Cat
🙀 Weary Cat
😿 Crying Cat
😾 Pouting Cat
🙈 See-No-Evil Monkey
🙉 Hear-No-Evil Monkey
🙊 Speak-No-Evil Monkey
💋 Kiss Mark
💌 Love Letter
💘 Heart with Arrow
💝 Heart with Ribbon
💖 Sparkling Heart
💗 Growing Heart
💓 Beating Heart
💞 Revolving Hearts
💕 Two Hearts
💟 Heart Decoration
💔 Broken Heart
💛 Yellow Heart
💚 Green Heart
💙 Blue Heart
💜 Purple Heart
💯 Hundred Points
💢 Anger Symbol
💥 Collision
💫 Dizzy
💦 Sweat Droplets
💨 Dashing Away
💣 Bomb
💬 Speech Balloon
💭 Thought Balloon
💤 Zzz
👋 Waving Hand
✋ Raised Hand
👌 OK Hand
👈 Backhand Index Pointing Left
👉 Backhand Index Pointing Right
👆 Backhand Index Pointing Up
👇 Backhand Index Pointing Down
👍 Thumbs Up
👎 Thumbs Down
✊ Raised Fist
👊 Oncoming Fist
👏 Clapping Hands
🙌 Raising Hands
👐 Open Hands
🙏 Folded Hands
💅 Nail Polish
💪 Flexed Biceps
👂 Ear
👃 Nose
👀 Eyes
👅 Tongue
👄 Mouth
👶 Baby
👦 Boy
👧 Girl
👱 Person: Blond Hair
👨 Man
👩 Woman
👴 Old Man
👵 Old Woman
🙍 Person Frowning
🙎 Person Pouting
🙅 Person Gesturing No
🙆 Person Gesturing OK
💁 Person Tipping Hand
🙋 Person Raising Hand
🙇 Person Bowing
👮 Police Officer
💂 Guard
👷 Construction Worker
👸 Princess
👳 Person Wearing Turban
👲 Person With Skullcap
👰 Person With Veil
👼 Baby Angel
🎅 Santa Claus
💆 Person Getting Massage
💇 Person Getting Haircut
🚶 Person Walking
🏃 Person Running
💃 Woman Dancing
👯 People with Bunny Ears
🏇 Horse Racing
🏂 Snowboarder
🏄 Person Surfing
🚣 Person Rowing Boat
🏊 Person Swimming
🚴 Person Biking
🚵 Person Mountain Biking
🛀 Person Taking Bath
👭 Women Holding Hands
👫 Woman and Man Holding Hands
👬 Men Holding Hands
💏 Kiss
💑 Couple with Heart
👪 Family
👤 Bust in Silhouette
👥 Busts in Silhouette
👣 Footprints
🐵 Monkey Face
🐒 Monkey
🐶 Dog Face
🐕 Dog
🐩 Poodle
🐺 Wolf
🐱 Cat Face
🐈 Cat
🐯 Tiger Face
🐅 Tiger
🐆 Leopard
🐴 Horse Face
🐎 Horse
🐮 Cow Face
🐂 Ox
🐃 Water Buffalo
🐄 Cow
🐷 Pig Face
🐖 Pig
🐗 Boar
🐽 Pig Nose
🐏 Ram
🐑 Ewe
🐐 Goat
🐪 Camel
🐫 Two-Hump Camel
🐘 Elephant
🐭 Mouse Face
🐁 Mouse
🐀 Rat
🐹 Hamster
🐰 Rabbit Face
🐇 Rabbit
🐻 Bear
🐨 Koala
🐼 Panda
🐾 Paw Prints
🐔 Chicken
🐓 Rooster
🐣 Hatching Chick
🐤 Baby Chick
🐥 Front-Facing Baby Chick
🐦 Bird
🐧 Penguin
🐸 Frog
🐊 Crocodile
🐢 Turtle
🐍 Snake
🐲 Dragon Face
🐉 Dragon
🐳 Spouting Whale
🐋 Whale
🐬 Dolphin
🐟 Fish
🐠 Tropical Fish
🐡 Blowfish
🐙 Octopus
🐚 Spiral Shell
🐌 Snail
🐛 Bug
🐜 Ant
🐝 Honeybee
🐞 Lady Beetle
💐 Bouquet
🌸 Cherry Blossom
💮 White Flower
🌹 Rose
🌺 Hibiscus
🌻 Sunflower
🌼 Blossom
🌷 Tulip
🌱 Seedling
🌲 Evergreen Tree
🌳 Deciduous Tree
🌴 Palm Tree
🌵 Cactus
🌾 Sheaf of Rice
🌿 Herb
🍀 Four Leaf Clover
🍁 Maple Leaf
🍂 Fallen Leaf
🍃 Leaf Fluttering in Wind
🍇 Grapes
🍈 Melon
🍉 Watermelon
🍊 Tangerine
🍋 Lemon
🍌 Banana
🍍 Pineapple
🍎 Red Apple
🍏 Green Apple
🍐 Pear
🍑 Peach
🍒 Cherries
🍓 Strawberry
🍅 Tomato
🍆 Eggplant
🌽 Ear of Corn
🍄 Mushroom
🌰 Chestnut
🍞 Bread
🍖 Meat on Bone
🍗 Poultry Leg
🍔 Hamburger
🍟 French Fries
🍕 Pizza
🍳 Cooking
🍲 Pot of Food
🍱 Bento Box
🍘 Rice Cracker
🍙 Rice Ball
🍚 Cooked Rice
🍛 Curry Rice
🍜 Steaming Bowl
🍝 Spaghetti
🍠 Roasted Sweet Potato
🍢 Oden
🍣 Sushi
🍤 Fried Shrimp
🍥 Fish Cake with Swirl
🍡 Dango
🍦 Soft Ice Cream
🍧 Shaved Ice
🍨 Ice Cream
🍩 Doughnut
🍪 Cookie
🎂 Birthday Cake
🍰 Shortcake
🍫 Chocolate Bar
🍬 Candy
🍭 Lollipop
🍮 Custard
🍯 Honey Pot
🍼 Baby Bottle
🍵 Teacup Without Handle
🍶 Sake
🍷 Wine Glass
🍸 Cocktail Glass
🍹 Tropical Drink
🍺 Beer Mug
🍻 Clinking Beer Mugs
🍴 Fork and Knife
🔪 Kitchen Knife
🌍 Globe Showing Europe-Africa
🌎 Globe Showing Americas
🌏 Globe Showing Asia-Australia
🌐 Globe with Meridians
🗾 Map of Japan
🌋 Volcano
🗻 Mount Fuji
🏠 House
🏡 House with Garden
🏢 Office Building
🏣 Japanese Post Office
🏤 Post Office
🏥 Hospital
🏦 Bank
🏨 Hotel
🏩 Love Hotel
🏪 Convenience Store
🏫 School
🏬 Department Store
🏭 Factory
🏯 Japanese Castle
🏰 Castle
💒 Wedding
🗼 Tokyo Tower
🗽 Statue of Liberty
🌁 Foggy
🌃 Night with Stars
🌄 Sunrise Over Mountains
🌅 Sunrise
🌆 Cityscape at Dusk
🌇 Sunset
🌉 Bridge at Night
🎠 Carousel Horse
🎡 Ferris Wheel
🎢 Roller Coaster
💈 Barber Pole
🎪 Circus Tent
🚂 Locomotive
🚃 Railway Car
🚄 High-Speed Train
🚅 Bullet Train
🚆 Train
🚇 Metro
🚈 Light Rail
🚉 Station
🚊 Tram
🚝 Monorail
🚞 Mountain Railway
🚋 Tram Car
🚌 Bus
🚍 Oncoming Bus
🚎 Trolleybus
🚐 Minibus
🚑 Ambulance
🚒 Fire Engine
🚓 Police Car
🚔 Oncoming Police Car
🚕 Taxi
🚖 Oncoming Taxi
🚗 Automobile
🚘 Oncoming Automobile
🚙 Sport Utility Vehicle
🚚 Delivery Truck
🚛 Articulated Lorry
🚜 Tractor
🚲 Bicycle
🚏 Bus Stop
🚨 Police Car Light
🚥 Horizontal Traffic Light
🚦 Vertical Traffic Light
🚧 Construction
🚤 Speedboat
🚢 Ship
💺 Seat
🚁 Helicopter
🚟 Suspension Railway
🚠 Mountain Cableway
🚡 Aerial Tramway
🚀 Rocket
⏳ Hourglass Not Done
⏰ Alarm Clock
⏱️ Stopwatch
⏲️ Timer Clock
🕛 Twelve O’Clock
🕧 Twelve-Thirty
🕐 One O’Clock
🕜 One-Thirty
🕑 Two O’Clock
🕝 Two-Thirty
🕒 Three O’Clock
🕞 Three-Thirty
🕓 Four O’Clock
🕟 Four-Thirty
🕔 Five O’Clock
🕠 Five-Thirty
🕕 Six O’Clock
🕡 Six-Thirty
🕖 Seven O’Clock
🕢 Seven-Thirty
🕗 Eight O’Clock
🕣 Eight-Thirty
🕘 Nine O’Clock
🕤 Nine-Thirty
🕙 Ten O’Clock
🕥 Ten-Thirty
🕚 Eleven O’Clock
🕦 Eleven-Thirty
🌑 New Moon
🌒 Waxing Crescent Moon
🌓 First Quarter Moon
🌔 Waxing Gibbous Moon
🌕 Full Moon
🌖 Waning Gibbous Moon
🌗 Last Quarter Moon
🌘 Waning Crescent Moon
🌙 Crescent Moon
🌚 New Moon Face
🌛 First Quarter Moon Face
🌜 Last Quarter Moon Face
🌝 Full Moon Face
🌞 Sun with Face
🌟 Glowing Star
🌠 Shooting Star
🌌 Milky Way
🌀 Cyclone
🌈 Rainbow
🌂 Closed Umbrella
🔥 Fire
💧 Droplet
🌊 Water Wave
🎃 Jack-O-Lantern
🎄 Christmas Tree
🎆 Fireworks
🎇 Sparkler
✨ Sparkles
🎈 Balloon
🎉 Party Popper
🎊 Confetti Ball
🎋 Tanabata Tree
🎍 Pine Decoration
🎎 Japanese Dolls
🎏 Carp Streamer
🎐 Wind Chime
🎑 Moon Viewing Ceremony
🎀 Ribbon
🎁 Wrapped Gift
🎫 Ticket
🏆 Trophy
🏀 Basketball
🏈 American Football
🏉 Rugby Football
🎾 Tennis
🎳 Bowling
🎣 Fishing Pole
🎽 Running Shirt
🎿 Skis
🎯 Direct Hit
🎱 Pool 8 Ball
🔮 Crystal Ball
🎮 Video Game
🎰 Slot Machine
🎲 Game Die
🃏 Joker
🎴 Flower Playing Cards
🎭 Performing Arts
🎨 Artist Palette
👓 Glasses
👔 Necktie
👕 T-Shirt
👖 Jeans
👗 Dress
👘 Kimono
👙 Bikini
👚 Woman’s Clothes
👛 Purse
👜 Handbag
👝 Clutch Bag
🎒 Backpack
👞 Man’s Shoe
👟 Running Shoe
👠 High-Heeled Shoe
👡 Woman’s Sandal
👢 Woman’s Boot
👑 Crown
👒 Woman’s Hat
🎩 Top Hat
🎓 Graduation Cap
💄 Lipstick
💍 Ring
💎 Gem Stone
🔇 Muted Speaker
🔈 Speaker Low Volume
🔉 Speaker Medium Volume
🔊 Speaker High Volume
📢 Loudspeaker
📣 Megaphone
📯 Postal Horn
🔔 Bell
🔕 Bell with Slash
🎼 Musical Score
🎵 Musical Note
🎶 Musical Notes
🎤 Microphone
🎧 Headphone
📻 Radio
🎷 Saxophone
🎸 Guitar
🎹 Musical Keyboard
🎺 Trumpet
🎻 Violin
📱 Mobile Phone
📲 Mobile Phone with Arrow
📞 Telephone Receiver
📟 Pager
📠 Fax Machine
🔋 Battery
🔌 Electric Plug
💻 Laptop
💽 Computer Disk
💾 Floppy Disk
💿 Optical Disk
📀 DVD
🎥 Movie Camera
🎬 Clapper Board
📺 Television
📷 Camera
📹 Video Camera
📼 Videocassette
🔍 Magnifying Glass Tilted Left
🔎 Magnifying Glass Tilted Right
💡 Light Bulb
🔦 Flashlight
🏮 Red Paper Lantern
📔 Notebook with Decorative Cover
📕 Closed Book
📖 Open Book
📗 Green Book
📘 Blue Book
📙 Orange Book
📚 Books
📓 Notebook
📒 Ledger
📃 Page with Curl
📜 Scroll
📄 Page Facing Up
📰 Newspaper
📑 Bookmark Tabs
🔖 Bookmark
💰 Money Bag
💴 Yen Banknote
💵 Dollar Banknote
💶 Euro Banknote
💷 Pound Banknote
💸 Money with Wings
💳 Credit Card
💹 Chart Increasing with Yen
📧 E-Mail
📨 Incoming Envelope
📩 Envelope with Arrow
📤 Outbox Tray
📥 Inbox Tray
📦 Package
📫 Closed Mailbox with Raised Flag
📪 Closed Mailbox with Lowered Flag
📬 Open Mailbox with Raised Flag
📭 Open Mailbox with Lowered Flag
📮 Postbox
📝 Memo
💼 Briefcase
📁 File Folder
📂 Open File Folder
📅 Calendar
📆 Tear-Off Calendar
📇 Card Index
📈 Chart Increasing
📉 Chart Decreasing
📊 Bar Chart
📋 Clipboard
📌 Pushpin
📍 Round Pushpin
📎 Paperclip
📏 Straight Ruler
📐 Triangular Ruler
🔒 Locked
🔓 Unlocked
🔏 Locked with Pen
🔐 Locked with Key
🔑 Key
🔨 Hammer
🔫 Pistol
🔧 Wrench
🔩 Nut and Bolt
🔗 Link
🔬 Microscope
🔭 Telescope
📡 Satellite Antenna
💉 Syringe
💊 Pill
🚪 Door
🚽 Toilet
🚿 Shower
🛁 Bathtub
🚬 Cigarette
🗿 Moai
🏧 ATM Sign
🚮 Litter in Bin Sign
🚰 Potable Water
🚹 Men’s Room
🚺 Women’s Room
🚻 Restroom
🚼 Baby Symbol
🚾 Water Closet
🛂 Passport Control
🛃 Customs
🛄 Baggage Claim
🛅 Left Luggage
🚸 Children Crossing
🚫 Prohibited
🚳 No Bicycles
🚭 No Smoking
🚯 No Littering
🚱 Non-Potable Water
🚷 No Pedestrians
📵 No Mobile Phones
🔞 No One Under Eighteen
🔃 Clockwise Vertical Arrows
🔄 Counterclockwise Arrows Button
🔙 Back Arrow
🔚 End Arrow
🔛 On! Arrow
🔜 Soon Arrow
🔝 Top Arrow
🔯 Dotted Six-Pointed Star
⛎ Ophiuchus
🔀 Shuffle Tracks Button
🔁 Repeat Button
🔂 Repeat Single Button
⏩ Fast-Forward Button
⏭️ Next Track Button
⏯️ Play or Pause Button
⏪ Fast Reverse Button
⏮️ Last Track Button
🔼 Upwards Button
⏫ Fast Up Button
🔽 Downwards Button
⏬ Fast Down Button
🎦 Cinema
🔅 Dim Button
🔆 Bright Button
📶 Antenna Bars
📳 Vibration Mode
📴 Mobile Phone Off
➕ Plus
➖ Minus
➗ Divide
❓ Question Mark
❔ White Question Mark
❕ White Exclamation Mark
💱 Currency Exchange
💲 Heavy Dollar Sign
🔱 Trident Emblem
📛 Name Badge
🔰 Japanese Symbol for Beginner
✅ Check Mark Button
❌ Cross Mark
❎ Cross Mark Button
➰ Curly Loop
➿ Double Curly Loop
🔟 Keycap: 10
🔠 Input Latin Uppercase
🔡 Input Latin Lowercase
🔢 Input Numbers
🔣 Input Symbols
🔤 Input Latin Letters
🅰️ A Button (Blood Type)
🆎 AB Button (Blood Type)
🅱️ B Button (Blood Type)
🆑 CL Button
🆒 Cool Button
🆓 Free Button
🆔 ID Button
🆕 New Button
🆖 NG Button
🅾️ O Button (Blood Type)
🆗 OK Button
🆘 SOS Button
🆙 Up! Button
🆚 Vs Button
🈁 Japanese “Here” Button
🈂️ Japanese “Service Charge” Button
🈷️ Japanese “Monthly Amount” Button
🈶 Japanese “Not Free of Charge” Button
🉐 Japanese “Bargain” Button
🈹 Japanese “Discount” Button
🈲 Japanese “Prohibited” Button
🉑 Japanese “Acceptable” Button
🈸 Japanese “Application” Button
🈴 Japanese “Passing Grade” Button
🈳 Japanese “Vacancy” Button
🈺 Japanese “Open for Business” Button
🈵 Japanese “No Vacancy” Button
🔴 Red Circle
🔵 Blue Circle
🔶 Large Orange Diamond
🔷 Large Blue Diamond
🔸 Small Orange Diamond
🔹 Small Blue Diamond
🔺 Red Triangle Pointed Up
🔻 Red Triangle Pointed Down
💠 Diamond with a Dot
🔘 Radio Button
🔳 White Square Button
🔲 Black Square Button
🏁 Chequered Flag
🚩 Triangular Flag
🎌 Crossed Flags
🇦 Regional Indicator Symbol Letter A
🇧 Regional Indicator Symbol Letter B
🇨 Regional Indicator Symbol Letter C
🇩 Regional Indicator Symbol Letter D
🇪 Regional Indicator Symbol Letter E
🇫 Regional Indicator Symbol Letter F
🇬 Regional Indicator Symbol Letter G
🇭 Regional Indicator Symbol Letter H
🇮 Regional Indicator Symbol Letter I
🇯 Regional Indicator Symbol Letter J
🇰 Regional Indicator Symbol Letter K
🇱 Regional Indicator Symbol Letter L
🇲 Regional Indicator Symbol Letter M
🇳 Regional Indicator Symbol Letter N
🇴 Regional Indicator Symbol Letter O
🇵 Regional Indicator Symbol Letter P
🇶 Regional Indicator Symbol Letter Q
🇷 Regional Indicator Symbol Letter R
🇸 Regional Indicator Symbol Letter S
🇹 Regional Indicator Symbol Letter T
🇺 Regional Indicator Symbol Letter U
🇻 Regional Indicator Symbol Letter V
🇼 Regional Indicator Symbol Letter W
🇽 Regional Indicator Symbol Letter X
🇾 Regional Indicator Symbol Letter Y
🇿 Regional Indicator Symbol Letter Z
⛢ Astronomical Symbol for Uranus
⛤ Pentagram
⛧ Inverted Pentagram
⛥ Right-Handed Interlaced Pentagram
⛦ Left-Handed Interlaced Pentagram